IUPUC is gearing up for 24 hours of binge-watching, social-sharing and gift-giving for the second annual IU Day on April 19.
IU Day is a worldwide awareness campaign for Indiana University that will be social-media focused, with a giving component, said Brenda Vogel, director of the Office of Development at IUPUC.
“We’re asking our community to support IUPUC,” Vogel said.
And when people make a financial gift to IUPUC during this one-day campaign, it will have double the impact because several IUPUC donors put up $5,000 in matching funds, she said. The goal is to have at least 110 donors this year.
Last year, IUPUC raised nearly $3,000 locally, Vogel said.
“We didn’t really do any outreach to the community like we are this year, so we hope to far exceed this. IUPUC did win a few challenges put out by IU last year, so we actually brought in over $30,000 for the campus,” Vogel said.
Mayor Jim Lienhoop will visit IUPUC at 1:30 p.m. April 18 to declare April 19 as IU Day in Columbus.
IU Day efforts in Columbus will include:
A panel discussion the Indiana University Center for Art + Design, along with IUPUC faculty, to discuss the importance of architecture and design in the future of Columbus, how IUPUC helps with its degree programs and explain the connection between the two entities
An IUPUC table in the Campus Center building with giveaways for donors
IU Day giveaways throughout the community by Board of Advisor members
$50,000 of matched scholarship money will be announced to support retention
Announcement of IUPUC’s new mascot at noon
“There has never been an ‘official’ mascot for IUPUC,” said Ryan Wooley, IUPUC digital media specialist. “For the past few years, we have used ‘The Pride,’ the face of a lion, as a spirit mark. However, it is not officially acknowledged by IU.”
The school received approval last summer to adopt a mascot, and a list of 10 potential mascots was compiled and put to a campus community vote, according to Wooley.
There are multiple ways people can participate.
To help raise additional money for the campus, two challenges will be conducted.
First-time donor challenge: The IU unit/program statewide with the most first-time donors on IU Day wins $5,000
Most donors challenge: Top three IU units/programs statewide with the most total donors on IU Day will win $5,000 for first place; $2,500 for second place; and $1,000 for third place
For people following along on social media, the IU Foundation will be hosting four online challenges in which IUPUC will also participate. Each challenge won will earn money to an IU cause of the winner’s choice. These challenges include:
Video shares: The unit/program with the most Facebook video shares wins $2,500. (IUPUC has shared the video for IU Day. Follow IUPUC on Facebook and share the video)
Wayback Wednesday: Share an old IU photo (with #IUday and #WaybackWednesday). The selected winner receives $2,000.
Future alum: Share a picture (with #IUday) of a future IU alum dressed in IU gear. The chosen winner will receive $2,000.
Best-dressed pet: Share a picture (with #IUday) of a pet dressed for IU Day. The selected winner receives $2,000.
A Dine to Donate event at Tropical Smoothie, 3135 E. 25th St. in Columbus, will be conducted between 1 and 5 p.m. Mention IUPUC when placing your order — walk-in, drive-through or call-in — and the university will receive 20 percent of the purchase price.
For more information and to stay up-to-date, visit iuday.iu.edu.
To donate online visit: go.iupuc.edu/give.