NOBLESVILLE, Ind. — Central Indiana’s largest outdoor music venue could soon have a new sponsor name after nearly a year of not being paid for the naming rights.

The five-year sponsorship deal for Klipsch Music Center in Noblesville expired in October 2016. Klipsch CEO Paul Jacobs tells the Indianapolis Business Journal that continuing the sponsorship didn’t fit the Indianapolis-based speaker manufacturer’s future strategy.

Jacobs says he agreed to amphitheater owner Live Nation Entertainment’s request to not immediately change the venue’s name.

Live Nation has scheduled a Sept. 27 announcement at the amphitheater, but declined to discuss the topic.

The 24,000-person capacity amphitheater opened in 1989 as Deer Creek Music Center and was sponsored by Verizon for 10 years before Klipsch acquired the naming rights.


Information from: Indianapolis Business Journal, http://www.ibj.com

Author photo
The AP is one of the largest and most trusted sources of independent newsgathering. AP is neither privately owned nor government-funded; instead, as a not-for-profit news cooperative owned by its American newspaper and broadcast members, it can maintain its single-minded focus on newsgathering and its commitment to the highest standards of objective, accurate journalism.