Live Nation, owner of the 24,000-capacity amphitheater in Noblesville, announced Wednesday morning that the venue would be renamed Ruoff Home Mortgage Music Center as part of a multiyear deal.
The outdoor music venue north of Indianapolis known as Klipsch Music Center has a new naming-rights sponsor: Ruoff Home Mortgage.
Live Nation, owner of the 24,000-capacity amphitheater in Noblesville, announced Wednesday that the venue would be renamed Ruoff Home Mortgage Music Center as part of a multiyear deal. Exact terms of the sponsorship were not immediately available.
The five-year sponsorship deal with audio gear manufacturer Klipsch Group Inc. expired in October 2016, but the company allowed Live Nation to continue using the name.
Ruoff Home Mortgage is based in Fort Wayne. Founded in 1984, Ruoff is a residential mortgage company with more than 30 branches in Indiana, Ohio, Michigan and Florida. Ruoff has an office in Columbus at 1160 Washington St.
“We can support our overall growth strategy across the country by leveraging the reach of a global partner like Live Nation,” said Mark Music, CEO of Ruoff Home Mortgage, in a statement. “We are excited to be a part of Indiana’s home for great music.”
The amphitheater opened in 1989 as Deer Creek Music Center and became the Verizon Wireless Center in 2001 under a 10-year sponsorship deal. After the Verizon agreement expired in 2011, Klipsch signed its five-year agreement.
The concert venue seats 6,000 in its pavilion area and has room for about 18,000 in the lawn area. Live Nation brought in 35 concerts for the 2016 season, and 34 concerts were on this year’s schedule.