WATERLOO, Iowa — A Waterloo city councilman wants the city to sell advertising space on city vehicles.

The Waterloo-Cedar Falls Courier reports that Councilman Ron Welper has been working with city staff and an advertising agency on a plan to sell sign space on police vehicles, firetrucks and garbage trucks. He projects revenue of about $100,000 a year.

He says the ads would have to be tasteful and also says the cities that have adopted such a practice don’t allow alcohol, tobacco, firearms or gentlemen’s clubs on any of the ads.

Police Chief Dan Trelka doesn’t like the idea, saying that advertising on squad cars would lessen the image of police professionalism.

The council took no action Monday after receiving information about Welper’s proposal.

Information from: Waterloo-Cedar Falls Courier, http://www.wcfcourier.com

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