WORCESTER, Mass. — A personal injury law firm in Massachusetts is suing a competing firm over what it alleges is a copycat billboard even though the signs have numerous differences.

Ellis Law Offices in Worcester alleges in the suit that The Law Offices of Joseph J. Cariglia intentionally copied its billboard to siphon business. Cariglia Law’s marketing company, Murray Marketing Inc., says the billboards have numerous differences, including language and images.

The two billboards both have cutout images of lawyers but different pictures and wording. Ellis’ advertisement says “Injured? Results You Deserve,” while Cariglia’s billboard says “Injured? Don’t Stand Alone.”

The billboards are both located on Interstate 290.

The Telegram & Gazette reports the lawsuit was moved to federal court on Tuesday.

Ellis Law wants Cariglia’s billboard removed and $500,000 in damages.


Information from: Telegram & Gazette (Worcester, Mass.), http://www.telegram.com

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