SEEKONK, Mass. — Former NBA star Chris Herren is launching a wellness center aimed at helping people prevent and break free of substance abuse.

Herren says his new venture, Herren Wellness, will offer life skills coaching, educational workshops, and fitness and nutrition advice.

The native of Fall River is setting up the center in Seekonk, Massachusetts, just over the border from Rhode Island.

Herren was a high school standout and a star at Boston College and Fresno State University before being drafted by the Denver Nuggets. He later played for the Celtics and also played seven seasons internationally.

Herren himself has been in recovery since 2008. He launched a nonprofit in 2011 to provide resources for substance abuse education and treatment.