PROVIDENCE, R.I. — The nearly 60-foot long blue termite that overlooks Interstate 95 in Rhode Island is now even harder to miss.

Big Blue Bug Solutions put up a billboard in Providence on Tuesday alerting drivers that their building and its “World Famous Big Blue Bug” are only a mile away.

Company vice president Tony DeJesus tells WJAR-TV that they get visitors from all over the world looking for the bug known as Nibbles Woodaway. It has been a landmark for drivers for nearly 40 years and doubles as a quirky symbol of the state, showing up occasionally in movies and TV shows.

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