Cummins announces new sponsorship deal with the Indianapolis Motor Speedway

INDIANAPOLIS — Cummins Inc. and the Indianapolis Motor Speedway dropped the green flag on a sponsorship deal that honors their historic ties in auto racing, and celebrates the Columbus-based diesel engine and technology company’s centennial and future.

In the lobby of its Distribution Business headquarters in downtown Indianapolis, Cummins officials announced Wednesday morning a five-year sponsorship agreement with IMS, with the speedway’s top official, elected lawmakers and about 100 company employees in attendance.

Cummins Vice President and Chief Technical Officer said the agreement was a natural fit for two Hoosier-born organizations that have both led their industries for 100 or more years.

“It’s about a shared legacy and a vision for innovation,” Rumsey said.

And, it’s about Cummins raising its profile, she added, and the famed racing venue made sense.

“It’s important we have a presence at the IMS, and that people know every day we are innovating and developing new solutions to help our customers be successful,” Rumsey said.

For more on this story, see Thursday’s Republic.