Toyota Material Handling North America (TMHNA) will launch a two-brand, one-channel distribution trial program with the dealer networks of its two main group companies — Toyota Material Handling and The Raymond Corp.
Effective May 1, Raymond Handling Consultants, LLC (RHC) and Southern States Toyotalift (SST) will be managed as one organization representing both the Toyota and Raymond brands.
Both RHC and SST have existing locations in three major Florida markets — Tampa, Orlando and Jacksonville — and both dealers have enthusiastically supported the new partnership.
“We believe that this consolidation will deepen our relationships with existing customers and attract many new customers by utilizing the combined strengths and additional synergies created by bringing the two strong brands under one organization,” said TMHNA president and CEO Brett Wood, who is also a senior executive officer for TMHNA’s parent company, Toyota Industries Corporation (TICO).
