TheRepublic.com - Sports marketing News

Retirement tests if Beckham built lasting brand

Fri, 17 May 2013 13:52:02 -0400

PARIS - David Beckham's pecs are at least as much a part of his brand as his kick; his brand of shoes ultimately more lucrative than the game he's giving up. Listed as the world's highest-earning athlete for 2013, Beckham's retirement from play still leaves him with valuable endorsements and unparalleled celebrity. The question is whether he can maintain it.

APNewsBreak: Brown turns down IndyCar CEO job

Tue, 14 May 2013 12:58:03 -0400

CHARLOTTE, North Carolina - Zak Brown has turned down an offer to join the IndyCar Series, choosing instead to remain with the motorsports marketing company he founded.

Adidas introducing snowboard boots and apparel

Tue, 07 May 2013 16:20:18 -0400

DENVER - Adidas plans to start selling a full line of snowboard apparel and boots this fall. The question is whether the brand best known for its basketball, running and soccer gear can be accepted in the world of snowboarding.

Conn. lawmakers reconsider mixed martial arts ban

Tue, 07 May 2013 15:04:35 -0400

HARTFORD, Connecticut - Connecticut lawmakers are reconsidering the state's ban on mixed martial arts in a bid to cash in on the sport's growing popularity across the country.

Ballot stuffer tampers with playoff logo contest

Wed, 24 Apr 2013 17:49:16 -0400

PASADENA, California - The College Football Playoff's online fan voting has been manipulated by a cyber-ballot stuffer.