Tag: Sports sponsorship
Olympic sport of schmoozing eludes corporate sponsors
NEW YORK — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much...
Olympic surfing: Can the exclusive sport become accessible?
LEMOORE, Calif. — Italo Ferreira grew up without much in a small town with nothing to do.
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Kyle Larson lands extension, full sponsorship through 2023
CHARLOTTE, N.C. — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years....
Modano ties Smoltz with closing albatross at Edgewood Tahoe
SOUTH LAKE TAHOE, Nev. — Hall of Fame hockey player Mike Modano holed out from 205 yards on the par-5 18th Friday for the...
Modano ties Smoltz with closing albatross at Edgewood Tahoe
SOUTH LAKE TAHOE, Nev. — Hall of Fame hockey player Mike Modano holed out from 205 yards on the par-5 18th Friday for the...
NFL and Twitter extend their partnership
NEW YORK — The NFL and Twitter have extended their partnership to include expanded engagement formats and exclusive content on Twitter Spaces.
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British Open tuneups return at John Deere, Scottish Open
EUROPEAN TOUR
SCOTTISH OPEN
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Colleges scramble to ensure NIL deals are safe, compliant
CHARLOTTE, N.C. — Chris Clunie chuckles thinking about what Stephen Curry's marketing potential might've been at Davidson College during the Wildcats' remarkable 2008 NCAA...
Skateboarding and the Olympics: New friends, put to the test
CHELLES, France — For skateboarding, a sport where the No. 1 rule is that there are no rules, the straight jacket of the Olympic...
High times: Pocono set for first CBD-sponsored NASCAR race
LONG POND, Pa. — Let’s nip this in the bud: No, Pocono never considered asking for 95 more miles added to the length of...