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Olympic sport of schmoozing eludes corporate sponsors

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NEW YORK — Screaming fans won't be the only thing missing from this year's Olympic Games in Tokyo. Behind the scenes, there won't much...

Olympic surfing: Can the exclusive sport become accessible?

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LEMOORE, Calif. — Italo Ferreira grew up without much in a small town with nothing to do. ...

Kyle Larson lands extension, full sponsorship through 2023

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CHARLOTTE, N.C. — Rick Hendrick gave Kyle Larson a second chance in NASCAR because Hendrick Motorsports had wanted him in its lineup for years....

Modano ties Smoltz with closing albatross at Edgewood Tahoe

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SOUTH LAKE TAHOE, Nev. — Hall of Fame hockey player Mike Modano holed out from 205 yards on the par-5 18th Friday for the...

Modano ties Smoltz with closing albatross at Edgewood Tahoe

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SOUTH LAKE TAHOE, Nev. — Hall of Fame hockey player Mike Modano holed out from 205 yards on the par-5 18th Friday for the...

NFL and Twitter extend their partnership

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NEW YORK — The NFL and Twitter have extended their partnership to include expanded engagement formats and exclusive content on Twitter Spaces. ...

Colleges scramble to ensure NIL deals are safe, compliant

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CHARLOTTE, N.C. — Chris Clunie chuckles thinking about what Stephen Curry's marketing potential might've been at Davidson College during the Wildcats' remarkable 2008 NCAA...

Skateboarding and the Olympics: New friends, put to the test

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CHELLES, France — For skateboarding, a sport where the No. 1 rule is that there are no rules, the straight jacket of the Olympic...

High times: Pocono set for first CBD-sponsored NASCAR race

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LONG POND, Pa. — Let’s nip this in the bud: No, Pocono never considered asking for 95 more miles added to the length of...