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Column: Consumers on lookout for good deals


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People are looking for more ways to stretch their dollars these days, and we’re not just talking about folks who are down on their luck.

The recession punctured a hole in retirement accounts and drained the checking accounts of people across the economic spectrum. Five years later, we’re still fighting our way back.

So, heck yes, I’m interested in a good deal when I can get one. Really, who isn’t?

On today’s Lifestyle cover, we write about everyday people who are surfing secondhand shops and antique malls for a good product at a good price — a trend that encompasses all ages.

Saving of the “green,” as in cash, is also playing into the “green” environmental movement, where we’re seeing more people embrace recycling, repurposing and reusing of products.

There will always be a strong demand for off-the-shelf new products, but there’s no longer a stigma associated with buying gently used merchandise. More people are doing it, and glad they are.

Bottom line: We expect a good value, whether a product is new or used. When you can add convenience to the conversation, we’re feeling pretty good as consumers about spending money on products and services that cover basic necessities or enrich our lives.

The Republic, like any other business, is also working to give customers a good value. That includes the price of a

subscription.

Last weekend we launched a campaign to make more customers aware of The Republic’s EasyPay program. That notice has been appearing on the bottom of the front page on most days of late, including today’s edition.

You may have been wondering what it’s all about, so let me fill you in.

Circulation Director Paul Hart tells me that one-third of our customers are already on-board with EasyPay and understand how it works.

As for the rest of you, in case you’re curious about what you’re missing, here’s a quick rundown.

EasyPay allows our subscribers to pay the same rate each month, no matter whether it’s February (with either 28 or 29 days), or one of the other 11 months (which have 30 or 31 days).

Payment automatically comes out of your checking account, debit account or goes on your credit-card balance, according to Hart. It’s made electronically on the 10th or the 25th of each month, whichever you decide. You no longer have to write a check, put a stamp on the envelope and send it in.

There are three monthly pricing options, so you can pick the one that works best for you.

  • $15 for seven-day home delivery and all-access digital.
  • $10 for Saturday-Sunday home delivery with seven-day digital, which includes therepublic.com and e-editions for tablets or personal computers.
  • $10 just for digital.

Our customer service representatives can answer all of your EasyPay questions at 379-5601 during regular business hours.

Hart says it’s the best deal available, unless you pay a year in advance in one lump sum. EasyPay offers a 15 percent discount off the open rate and amounts to an average of 49 cents a day, compared to a 75-cent single-copy price six days a week and $1.75 on Sunday.

The electronic payments are easier for us to process, so there’s a benefit to us to offer you the deal. It works for everyone.

Speaking of work, I have to get back to mine ... planning coverage, editing stories, providing news and information that matter to you, delivered the way you want it.

Tom Jekel is editor of The Republic. His column appears each Sunday. You may reach him by phone at 379-5665 or by email at tjekel@therepublic.com.

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