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Fresh take: Morning Glory Locavore


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In planting morning glories as a child, Holly Newman-Stump discovered the thrill of watching plants come to life.

So she named her produce vending business after them and tacked on the word locavore.

“Locavore is a term used to describe people interested in eating locally grown food,” she said. “Everyone should eat locally produced food. It helps our local economy, community and helps ground us to the place we live.”

Vendor name: Holly Newman-Stump, Morning Glory Locavore

City of residence: Waymansville in the southwest corner of Bartholomew County

How and when did you become a part of the summer market?

This is my second year. I started last year with a friend that had been part of the market for four or five years. We shared a booth. I expanded what I have to offer and have my own booth this year.

What do you sell?

I consider myself a homestead gardener, and I sell what I like to grow for myself and my family. Everything I grow is grown chemical-free. I started the season by selling seeds and plant starts. Now I have produce, including basil, cilantro, dill, oregano, mint, beets, beans, carrots, collards, corn, cucumbers, garlic, kale, lettuce, onions, peas, peppers, radishes, squash, potatoes and tomatoes. I specialize in growing heirloom herbs and vegetables. I also sell cut flowers, dried herbs, handmade fragrance-free soap, sunscreen, after-sun spritzer and bug spray made with essential oils.

How long have you been making/growing/crafting your goods?

I have been growing my own food for 20 years. In the past two years I decided to take my produce to market. I grow chemical free and believe that everyone should eat locally produced food. It is a mission of mine to promote chemical-free, locally grown food, and help others who are interested in starting growing.

Talk about the process of creating your items, the time, supplies and skills involved.

Market gardening is a lot work. Many hours are spent planning, tilling, planting, pulling weeds, managing bugs, picking produce and getting ready for market. I enjoy being outside. My garden is my Zen place.

What do you like about being a part of the market?

I like sharing my passion for good food with others. It is great that I get to share the experience with my two daughters: Adah, 9, and Bella, 7.

What’s been one of your most memorable experiences participating in the market?

The market is a great Saturday morning experience. I enjoy seeing what others have to offer, the music, and the best part is meeting new people.

What types of conversations do you have with the shoppers?

I like to catch up with returning customers. If someone is new to my booth, I like to explain about how and why I grow my produce chemical-free. I also like to hear about the many ways people prepare food.

Do you think people are becoming more interested in locally produced items? If so, why?

Yes. They can get to know the farmer and how food is produced, as well as the money they are spending is going into the local economy, which supports our community. Every dollar people spend on food is a vote for the type of food system they want to support. By supporting producers at the farmers market, we are supporting small farmers in our own community. It’s win-win.

Do you sell at other locations? Where?

I also sell from my home.

Is this a hobby or more for you?

This a passion of mine that’s turned into a micro business. I hope to grow each year to offer more to those who support me and the type of growing I do. My future plans are starting a CSA (community supported agriculture) food subscription, helping more people start their own gardens and building a greenhouse to extend my growing season.

What are your plans when the market ends?

I plan next year’s garden. My other life as a speech/language therapist in the best school system, Bartholomew Consolidated School Corp., started Aug. 4.

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