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Hospital’s mobile website proves popular


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People who are searching for a doctor at Columbus Regional Hospital, a list of its services or directions increasingly are turning to a mobile website for help instead of phoning the hospital or logging on to their home or work computers.

The hospital launched the mobile version of its website, crh.org, in October 2010, and now more than 13 percent of the hospital website visitors are connecting with mobile devices, said Denise Glesing, director of planning and marketing for Columbus Regional Health, the hospital’s parent organization.

“That number will continue to steadily increase as more and more people are using smartphones and tablets,” she said.

Visitors to the mobile website can find doctors, hospital department information, locations of offices and directions to those offices, as well as general information.

They also can link to Columbus Regional Health’s full website.

The mobile website is similar to an application and works on a variety of operating systems, such as Android, Apple and BlackBerry, said Joel Philippsen, digital marketing specialist for Columbus Regional.

“The mobile website has been well received as people now expect a mobile version of a website when they access from their smartphones,” Glesing said.

Last year, Columbus Regional’s mobile website won the eHealthcare Leadership Award for Best Mobile Communications for hospitals with 200 to 399 beds.

Columbus Regional wants to make its mobile website better. A redesign is planned for later this summer and will include more information about individual services and a new interface that will be easier to use, Philippsen said.

The enhancements will continue across the key platforms, such as Apple, Android and BlackBerry, and are focused around the design and flow of information, Glesing added.

The changes will make it easier for users of smartphones and tablets to navigate and access the sections. New selections will include a virtual tour of the hospital and more detailed information about hospital services to support diagnosis and treatment of conditions.

“We have seen a dramatic increase in people looking to access a variety of CRH Web content from mobile devices in the past couple years and want to make it as easy as possible for them to do so,” Philippsen said.

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