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Ken Long, Mill Race Marathon race coordinator, recently offered some tips to business and restaurant owners on what they can expect from the large group of runners and walkers who will descend on downtown Columbus the last weekend in September:
They are environmentally conscientious.
Most have college degrees.
More than 50 percent of runners’ households report income levels of $70,000 or more.
On the two nights before the race, they are most likely to order a pasta dish.
They will drink a lot of water with their meal and after they finish their running or walking event.
They will dine early the night before the event.
They tend to be a little hyper the night before and the morning of the race.
They clean up after themselves.
They love to talk about running, their training, personal records and why they were “30 seconds slow of their goal.”
Females outnumber males (average is 60 percent female and 40 percent male).
Many love ice-cold beer and other drinks — after the race.
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