A new professionally shot video showing renowned architects gushing about Columbus architecture is creating some excitement among local tourism officials.
The video, produced by Seattle-based Studio 216, is four minutes and 21 seconds long and features many of the city’s architectural marvels, including the Second Street Bridge, the Miller home and First Christian Church.
The video also shows several architects near famous Columbus structures while discussing design excellence.
“Columbus is this unique catalyst of a small town that put in play a sensibility about the importance of architecture,” Will Bruder, a Phoenix-based architect, said in the video.
Houston-based architect Carlos Jimenez, who designed the Cummins Child Development Center, said: “What I love was that excellence wasn’t just about one building, it was about retaining a certain optimism and expectation about what architecture can do in a place.”
And Jim Childress, of Connecticut-based Centerbrook Architects, said: “You know, the buildings are ... part of the community. There’s a lot more here than just these stand-alone buildings.”
Erin Hawkins, director of marketing at Columbus Area Visitors Center, said the center has promoted the video through social media and email. It has been shared a lot via Facebook, she said.
The video, which was shot during the American Institute of Architects visit to Columbus in April, had more than 1,250 views as of Thursday afternoon.
“We were just really taken with ... the style in which it was shot,” Hawkins said. “It really ... presents Columbus at its best.”
Studio 216 had a crew of four people at the conference and used two cameras to shoot about 30 hours of footage, Sarah MacAaron, production manager at Studio 216, said via email.
Hawkins said the video allows viewers to see the Columbus community through the eyes of some of the country’s most well-respected architects.
“That makes this a little more special to us,” she said.
While at a conference in Seattle, Hawkins and other Visitors Center employees met recently with Studio 216 officials to discuss a potential collaboration to attract more tourists through some of the footage the company shot.