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Workshop to explore designer Paul Rand's contributions


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It's hard to miss the impact that the late designer Paul Rand has had on Columbus.

    The Cummins logo visible everywhere on buildings and signs across Columbus.

    The C-shaped bike racks.

    The Tipton Lakes logo with the three ducks.

They were all — to some extent — designed by Rand, best known for the corporate logos he created for IBM, UPS, Enron and ABC.

He branded the Columbus Area Visitors Center with the dancing Cs, which the city then adapted in its redesign.

However, few visitors pass the Columbus welcome sign with the iconic green and blue C on Jonathan Moore Pike and think of Rand, a world-renowned designer.

The School of Fine Arts & Design at Ivy Tech Community College in Columbus — along with a growing list of partners — hopes to change that, starting with an exhibit and The Rand Workshop.

For more on this story, see Tuesday's Republic.

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