LONDON — European football's governing body has generated more than 1 billion euros from a new British TV rights deal for the Champions League and Europa League.
Chelsea's Samuel Eto'o makes contact with Schalke's Christian Clemens, No.11 during the Champions League group E soccer match between Chelsea and FC Schalke 04 at Stamford Bridge stadium in London, Wednesday, Nov. 6, 2013.(AP Photo/Alastair Grant)
The BT Group, which only launched its sports television channels in August, has bought the exclusive British rights from UEFA for three seasons from 2015-16 to show 350 matches.
BT is paying 1.076 billion euros ($1.44 billion) in total to UEFA — more than double the value of the existing three-year U.K. deal with satellite broadcaster British Sky Broadcasting and terrestrial network ITV.
BSkyB says "it seems BT chose to pay far in excess of our valuation."
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