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Hitting the beach: 2015 tourism season off to a strong start on SC's Grand Strand

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CONWAY, South Carolina — The 2015 tourism season is off to a strong start on South Carolina's Grand Strand.

Tourism researchers at Coastal Carolina University say that during the six weeks from March 8 through the middle of April almost 61 percent of the lodging properties the university samples were occupied.

That's up about 6 percent compared with the same period last year. A key indicator of industry health, the amount of revenue per available room, was up more than 18 percent during the period.

Researchers at the university's Brittain Center for Resort Tourism are also predicting that average occupancy this weekend on the Grand Strand will run about 70 percent.

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