the republic logo

Indiana asks PR, advertising firms to submit plans for promoting Pence's Medicaid alternative

bug
Share/Save/Bookmark

MUNSTER, Indiana — The administration of Gov. Mike Pence plans to promote his proposed alternative to a Medicaid expansion with advertising and public events.

The (Munster) Times reports (http://bit.ly/XdqlxR ) the state is asking advertising and public relations firms to submit plans on how they might work with the Family and Social Services Administration to market the high-deductible health plan to about 550,000 low-income Indiana residents.

The Pence plan, which he has dubbed the Healthy Indiana Plan 2.0, doesn't have federal approval yet, so the marketing contract is contingent on gaining it.

Proposals are due Friday with a vendor set to be selected Sept. 12.

Major promotional activities including a 30-second television ad, radio ads, and billboards would start in January and run through June. Pence wants HIP 2.0 serving Hoosiers early next year.


Information from: The Times, http://www.thetimesonline.com

Think your friends should see this? Share it with them!

All comments are moderated before posting. Your email address must be verified with Disqus in order for your comment to appear.
View our commenting guidelines and FAQ's here.

Story copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Feedback, Corrections and Other Requests: AP welcomes feedback and comments from readers. Send an email to info@ap.org and it will be forwarded to the appropriate editor or reporter.


We also have more stories about:
(click the phrases to see a list)

Category:

Follow The Republic:

All content copyright ©2014 The Republic, a division of Home News Enterprises unless otherwise noted.
All rights reserved. Privacy policy.