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Nightclub and movie trade shows boost Las Vegas traffic in April to 3.54 million travelers

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LAS VEGAS — Tourism officials say 3.54 million people visited Las Vegas in April, an increase of 2.4 percent compared to the year before due in large part to convention attendance.

The Las Vegas Convention and Visitors Authority reported Friday that convention attendance grew by 26.8 percent to 501,392 people with both the Nightclub and Bar trade show and CinemaCon arriving during the month. Both events were held in March last year.

Still, the destination's occupancy rates were down slightly or unchanged in every category.

The agency reports average daily rates were 2.3 percent higher on the Strip at $127.77 compared to a 21.1 percent drop downtown where rates fell to $56.30.

The number of April visitors to Laughlin fell 11.6 percent to 161,995 people. Mesquite traffic remained relatively flat at 113,976 travelers.

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