the republic logo

Berkshire Hathaway's newspaper unit selling its marketing business to Wisconsin group

bug
Share/Save/Bookmark

OMAHA, Nebraska — Berkshire Hathaway's media unit is selling its marketing company to a Wisconsin group, so it can focus more on its newspapers.

Warren Buffett's company announced the sale of World Marketing Inc. to businessman Robert M. Kraft on Tuesday. Terms were not disclosed.

Terry Kroeger, who leads BH Media, says the direct mail business that handles more 1 billion pieces of mail annually is no longer a core part of the business that now includes more than 30 newspapers.

World Marketing's clients have included American Airlines, Kraft Foods and Blue Cross Blue Shield.

World Marketing's headquarters will move to Wisconsin, but most of the 450 employees will stay where they are. The company has production facilities in Atlanta, Chicago, Dallas and Saint Louis.

Think your friends should see this? Share it with them!

Story copyright 2014 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Feedback, Corrections and Other Requests: AP welcomes feedback and comments from readers. Send an email to info@ap.org and it will be forwarded to the appropriate editor or reporter.


We also have more stories about:
(click the phrases to see a list)

Category:

Follow The Republic:

All content copyright ©2014 The Republic, a division of Home News Enterprises unless otherwise noted.
All rights reserved. Privacy policy.