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Annual forecast will assess holiday sales outlook for Ohio retailers

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CINCINNATI — Economic researchers are ready to make their annual forecast on Ohio holiday retail sales.

The University of Cincinnati Economics Center plans Monday to offer spending estimates for the holiday period that kicks into high gear later this week with Thanksgiving and Black Friday shopping.

Recent job gains and lower gas prices have lifted expectations nationally for improved consumer spending for the rest of this year. The National Retail Federation trade group has forecast that retail sales in November and December will rise 4.1 percent this year compared to the same period in 2013.

The Ohio forecast is done in conjunction with the Oho Council of Retail Merchants, and uses sales data and other factors in its forecasting model.

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