And the new name for the Columbus Marsh store is …

Ohio based Generative Growth II announced today that it will be rebranding and converting 14 former Marsh Supermarkets to Needler’s Fresh Market.

That includes the Marsh store in Columbus at 3075 E. 25th St.

Generative Growth purchased 15 Marsh stores in June for $8 million. One remaining store located in Van Wert, Ohio, will adopt the already established Chief Supermarket brand.

The new exterior and interior store branding will be completed by the end of October, according to a news release.

Customers will begin to see the new branding appear on advertising Sept. 15.

The news release said:

Generative Growth II is owned by Ohio third generation grocers, Michael S. Needler Jr. and Julie N. Anderson.

“Needler’s Fresh Market truly represents who we are as a family and as an operator.”, said Michael Needler, Jr., CEO of Fresh Encounter Inc. and partner in Generative Growth. “My sister, Julie, and I have grown up in the grocery business and look forward to bringing our genuine family values to the former Marsh stores. I know customers will begin to experience the pride we feel serving our friends and neighbors every day.”

Needler’s Fresh Market will place added concentration on sourcing local fresh produce, and providing high quality in-store made products in the bakery and deli.

Needler adds, “Our fresh meat offering is second to none. Customers will enjoy premium angus beef, all-natural pork and Miller Amish Country poultry. It’s a real privilege to serve these communities and Needler’s have been doing it in Indiana and Ohio for nearly 100 years.”

Marsh, a one-time industry leader in grocery innovation, filed for protection under Chapter 11 of the U.S. Bankruptcy Code in May after closing 19 stores.

Generative Growth is located in Findlay, Ohio and owns 25 supermarkets in Ohio, Indiana and Kentucky.

All Generative Growth locations are managed by Fresh Encounter Inc., another Findlay based company. Fresh Encounter Inc. is a supermarket management company founded in 1995 by Michael S. Needler and the late Susan Cheek Needler and currently manages 59 retail locations.