The 18th National Denim Day, an annual prevention day which focuses on raising awareness about sexual violence, will be observed April 26.
Denim Day was created to engage the public through a simple means of protest by wearing jeans or other denim items while encouraging open dialogue about sexual assault.
Turning Point Domestic Violence Services is encouraging community organizations and businesses to allow their employees to wear jeans as a visible sign of support for survivors of sexual abuse and to encourage open discussion about reducing community violence.
The campaign began after a ruling by an Italian Supreme Court when a rate conviction was overturned because the justices said the victim was wearing tight jeans and must have helped her rapist remove them, thereby implying consent. The following day, women in Italy’s Parliament went to work wearing jeans to signal support for the victim. More than 11 million people participated in Denim Day in 2016 in the United States.
To register your organization as participating in National Denim Day, email firstname.lastname@example.org.