Cummins Inc. has announced that a company vice president, Carole Casto, will lead marketing communications in addition to her corporate communications responsibilities.
Casto has been with the company for 14 years in a variety of roles. The corporate communications role oversees global communication strategy, executive speech writing and crisis communication.
By adding the marketing communications to her role, Casto will oversee those responsible for helping business segment achieve financial and sales goals.
“No one is more capable of driving alignment on our external messaging and elevating our global brand than Carole,” said chief administrative officer Marya Rose, to whom Casto will continue to report.
Prior to this role, Casto was a key member of Cummins’ Corporate Responsibility team, leading the company’s community engagement efforts globally. Prior to that, Casto, a Six Sigma Black Belt, led Corporate Quality for three years.