Cancer society launches Power in Purple campaign

A new American Cancer Society program is hoping a total of six female community leaders can raise $10,000 for the nonprofit agency in October, according to organizers.

The effort is part of the Distinguished Woman’s Power In Purple Campaign.

Leaders participating in the campaign are the mother-and-daughter duo of Annette and Jean Donica, Lisa Renner, Janice Montgomery, Christine Nesci and Melissa Battin. The goal of Power In Purple is to raise awareness for cancer by wearing purple throughout the month of October and to raise funds for the society, said Kathy Toburen, the society’s senior community development manager.

It takes “a united effort to create a world free from the pain and suffering caused by cancer,” according to the cancer society’s promotional materials for the campaign.

Each local Power In Purple candidate is charged with a personal fundraising goal of at least $1,000 and will compete to be the top fundraiser among the other candidates by the end of the campaign period Oct. 31.

While the Power In Purple campaign is a fundraising initiative, it also aims to provide a greater awareness in the local community for the American Cancer Society.

The society’s most recent local fundraiser, the annual Relay for Life in Columbus conducted in June, raised $102,742.

Information: 800-227-2345 or cancer.org.

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Brian Blair is a reporter for The Republic. He can be reached at bblair@therepublic.com or 812-379-5672.