Tag: Marketing and advertising

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SOUTH BEND, Ind. (AP) — A Texas-based nonprofit has put up...
Stars of the Olympics are changing the sponsorship game

NEW YORK — A gold medal used to be the golden ticket for lucrative endorsements — think Mary Lou Retton on a Wheaties box....
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SPRINGFIELD, Ill. — Illinois' capital city has contracted with an advertising agency to promote it as part of the state of Illinois' 200th birthday...
NBC exceeding expectations 5 days into Olympics

NEW YORK — While gold medals aren't awarded a quarter of the way into a race, NBC says it is encouraged by how the...
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LOGAN, Utah — A nonprofit is seeking ranchers to share their stories for a new branding history exhibit. ...
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BROOKINGS, S.D. — A university town in eastern South Dakota is trying to increase its population growth by marketing to a specific target group:...
Ben & Jerry’s latest to go low-calorie to take on Halo Top

NEW YORK — The competition among low-calorie ice creams is heating up. ...
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PIERRE, S.D. — A South Dakota House panel has approved a bill that would require ballot measure campaigns that accept money from outside South...
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ST. LOUIS — A nonprofit formed by supporters of Missouri Gov. Eric Greitens has begun running a 30-second TV ad promoting his tax plan. ...
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BATON ROUGE, La. — A Louisiana chef hopes to control invasive Asian carp by marketing them as Silverfin fish cakes. ...

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