The words "networking" and "social distancing" aren’t typically used in conjunction to describe a gathering.
In Columbus, during the COVID-19 pandemic, that’s not the case.
While the web offers a multitude of modes to link up with individuals and their businesses, the Columbus Area Chamber of Commerce sees more value in building in-person relationships.
So when the chamber’s regular networking event, which typically takes place in the downtown area, was threatened to be canceled due to the virus, the chamber got creative.
With the help of the Columbus Parks and Recreation Department, chamber membership director Bob Schafstall and president Cindy Frey came up with an idea to blend facets of speed dating with business networking: Speed Networking.
Last night, participants met at a small section of the People Trail located behind the Hamilton Ice Center, to network. Members stood 6 feet apart down the trail to engage in one-on-one dialogue.
“We can explain who we are, who we work for, what makes our company special, and then I always ask them to tell them something fun about themselves," Schafstall explained.
Standing spots were marked on the pavement with chalk and each one-on-one interaction lasted about 10 minutes.
Instead of passing out business cards, the chamber collected contact information prior to the event, allowing members to still connect following the evening’s conclusion.
The creative, safe, measure has value. A community that comes together to look towards the future builds better tomorrows. Some of the connections made at the event could create relationships that help businesses stay afloat.
Many Hoosiers have felt "Zoom fatigue" in recent weeks, as state-mandated coronavirus restrictions have limited gatherings, and for some individuals, meaningful connection relies on in-person interaction opposed to less-formal video conferencing.
The chamber’s event should serve as an example of how organizations can adapt to fill the needs of the community.
