Bridal salon partnering with nonprofit to provide free wedding dresses to “heroes” and their fiancées

An exterior view of Sophia's Bridal & Tux in downtown Columbus, Ind., Monday, Oct. 12, 2020. The store has partnered with Brides Across America to host an Operation Wedding Gown event. The store will provide free wedding gowns to either the fiancés of or active military, first responders, healthcare workers, and veterans. Mike Wolanin | The Republic

A study by Insider Data and WeddingWire showed that for Indiana, the average amount spent on a wedding dress is $1,359.

However, in a couple of weeks, just over 30 brides-to-be will walk into Sophia’s Bridal and Tux in Columbus and emerge with wedding dresses that are entirely free.

The bridal salon is partnering with the nonprofit Brides Across America to host an “Operation Wedding Gown” event on Oct. 29 and 30. On those two days, the store and the nonprofit will give away free dresses to 32 brides who are either:

  • Active members of the military (or their fiancées)
  • Veterans who have been out of the military for five years or less (or their fiancées)
  • First responders (or their fiancées)
  • Healthcare frontline workers

Salon owner Jessica Limeberry said that with her husband is in the military, the cause is “close to our hearts and close to our family.”

“It’s a great way to give back to these families,” she said. “And then, this year, they decided to include frontline workers for COVID-19 as well, so I thought that was a really great way for us to be able to do something special for those people.”

For more on this story, including information on how to register, see Tuesday’s Republic.