First Financial opens new banking center on Central

The sign at the new First Financial Bank location in Columbus. Photo provided Submitted photo

First Financial Bank has opened its new banking center at 2737 Central Ave.

“We are excited to strengthen our presence in Columbus with a new banking center that demonstrates our commitment to be woven into the communities we serve,” said Roddell McCullough, director of community development.

The Central Avenue location features a community room and wifi available for free public use. It also has an Interactive Teller Machine (ITM), which offers improved banking accessibility through extended hours and live interaction with Video Tellers. This banking center offers a drive-thru lane to access banking services without entering the building.

Additional support for the community from First Financial this year included a donation of over $50,000 from the First Financial Foundation to fund COVID-19 relief efforts by community organizations and nonprofits in Bartholomew County.

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First Financial Bancorp. is a Cincinnati, Ohio based bank holding company. As of September 30, 2020, the company had $15.9 billion in assets, $10.2 billion in loans, $11.6 billion in deposits and $2.2 billion in shareholders’ equity.

The company’s subsidiary, First Financial Bank, founded in 1863, provides banking and financial services products through its six lines of business: Commercial, Retail Banking, Investment Commercial Real Estate, Mortgage Banking, Commercial Finance and Wealth Management. Wealth Management provides wealth planning, portfolio management, trust and estate, brokerage and retirement plan services and had approximately $2.8 billion in assets under management as of September 30.

The company operated 143 full service banking centers as of Sept. 30, primarily in Ohio, Indiana and Kentucky, while the Commercial Finance business lends into targeted industry verticals on a nationwide basis.

For more information, visit bankatfirst.com.